There is an interesting guest post on Techcrunch Europe by Richard Leyland, an entrepreneur who started WorkSnug, a location-based service for mobile workers. His company has launched in sixteen cities and may be considered a global company.
What is unique about his company is its committment that none of his employees will fly in the course of its business. His employees travel via cars and trains. The reason: climate change. According to Mr. Leyland flying is far from the only factor causing climate change, but as an example of our wasteful fossil fuel addiction it really takes the biscuit.
So how is his company doing? The first thing they have done is take to the trains. He reports that trains are more difficult to book, more expensive and a longer journey. But trains are excellent for concentrated work, they drop his employees in the middle of cities and airport stress is relieved.
Worksnug also relies on technology. Like 37signals, another innovative startup, Worksnug has interviewed and hired employees using Skype. They also report using social media tools, such as Twitter to stay connected with their employees.
Mr. Leyland admits that there is nothing revolutionary happening at his company. After all, you do all these things too. The simple act of abandoning the plane is unique.
What do you think? Is it possible for your company to forgo air travel?