How Startups Have Changed the Way Business Thinks

by Fred Abramson on October 25, 2011

How would things look today if the great American start-ups have not been created? Without Starbucks we would still be drinking Nestcafe. American companies, most notably the big four, Apple, Facebook, Google, and Amazon are battling it out now for the future of the innovation economy.

Our system of innovation is founded on three important principles: technology, talent, and tolerance. Start with a great college like Columbia, Stanford or MIT , mix in venture capitalists,  bring in a steady flow of super talented people and you may have something.  But entrepreneurs with the vision and skills to follow through, executing and building companies are the secret to these companies.

This new system has decimated many industries in its wake.  When was the last time you asked a travel agent for advice about a hotel room in Reykjavik?   Despite this creative destruction, I believe that the power of creativity is an even greater force.  It is up to you to tap it.

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