“Art,” Linchpin, Seth Godin and the Law

by Fred Abramson on April 14, 2010 · 2 comments

This post has nothing to do with the law. It’s about art. I am not talking about art in the traditional sense, like Jackson Pollack or Pablo Picasso. I am talking about the art that you bring to your work and to your life.

In our economy, you are no longer guaranteed lifetime employment. The publishing industry is in upheaval. GM is running on fumes. The insurance company that you work for could be bought out tomorrow.  Just because you have depth of knowledge doesn’t mean that your job is secure. It doesn’t matter if you own your own company or you are an employee. The only way to get your worth is to stand out. You need to be seen as indispensable and to produce interactions that people care about. Seth Godin says that you need to be what he calls a “Linchpin.” (Read his thought provoking book). Now, success means being an artist.

To quote Seth Godin:

“Be remarkable. Be generous. Create art. Make judgment calls. Connect people and ideas … and we have no choice but to reward you.”

Every morning after dropping off my kids at daycare, I work to be a remarkable attorney. I am generous with my time. My art is providing legal services that are tailored to you. I write articles nearly every day working to educate you. You are paying me for my knowledge of the law and my intellectual ability to make judgment calls for you.  My goal is to connect you with the rest of my tribe.  Hiring a lawyer should be a unique experience for you and I work to make your life better.

I understand that you have a variety of options when choosing an attorney.  You may decide that you may want to hire a lawyer that costs less money. You may think that I don’t handle an area of law, like real estate and don’t bother calling me (yes I do handle real estate closings).  That’s all ok. I’m here to let you know that you know that I am here for you and for all of your legal needs.  No, I don’t handle every area of the law, but I probably know a lawyer who can help.

Let me know what you think about Seth Godin’s words and continue to do good work.

The Law Office of Frederic R. Abramson practices the art of law in New York State.  You may contact me at 212-233-0666

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